ONYX Intelligence

The Why Behind
Your Marketing.

Your team doesn't need more data. It needs every signal connected.

ONYX synthesizes what's actually behind your metrics, the specific segment driving a current shift, the behavioral pattern causing a drop, the exact channel responsible.

Every insight is paired with a specific action your team can take, the reasoning behind it, and the expected outcome.

See it in action ↓

Chicago Underspent

+8.2%

Spend 7.9% · LTV 16.1%

$14,886 LTV

Seattle Aligned

+0.7%

Spend 10.4% · LTV 11.1%

$10,269 LTV

Austin Overspent

-0.4%

Spend 13.8% · LTV 13.4%

$12,350 LTV

Campaign-to-Purchase Gap Media Performance by Conversion Stage

01 · Landing

$148,230

DIRECTIVE ▸

02 · Browse

$124,670

DIRECTIVE ▸

03 · Detail

$196,410

peak drop-off

DIRECTIVE ▾

Other · 44.8% converting · 2,057 dropping Broad · 42.9% converting · 437 dropping

ONYX Directive

The Problem

Consideration stage drops 2,494 sessions at a 55% drop-off rate, the worst conversion point in the funnel. Your Broad Activation campaign is driving 242 of those lost sessions.

The Action

Rebuild Broad Activation with a conversion-focused audience layer, excluding all users who haven't engaged past the discovery stage in the past 30 days.

The Expected Outcome

Reducing Step 3 drop-offs by an estimated 25%, recovering 61 of the 242 sessions currently lost. Combined with intent filtering across broad segments, this pushes 76 additional qualified sessions into checkout, where the 39.7% conversion rate delivers 30 more purchases.

04 · Cart

$57,320

DIRECTIVE ▸

Total Revenue At Risk $526,630

Portfolio Avg LTV · 90D

$5,658

+12.1 pts vs prior

SEPOCTNOVDECJANFEB

Cohort Behavior

High Frequency $16,960

Active Repeat $5,357

47% drop-off at purchase 3

Dormant $4,478

Customer Value Gap

This segment delivers only 26.4% of the target customer's $16,960 LTV, representing a $12,482 gap per customer. The traffic sources feeding this cohort are acquiring lower-intent buyers who aren't reaching repeat purchase behavior. Closing the gap requires converting the 46% at-risk group into repeat buyers through targeted intervention at the second purchase stage.

Acquisition Quality

17.2%

reaching highest LTV segment

+13.2 pts vs 2 mo prior

Conversational Intelligence

Interact With Your Data.

Understand Every Decision.

Ask why a metric shifted, what's driving a trend in a specific segment, or where to reallocate budget this week and why.

ONYX responds with answers grounded in every data source connected to your business, giving your team the ability to think through decisions in real time and walk away with a clear direction and conviction on what to do next.

+ ⌕

ONYX

Reply...

↑

Active Repeat · Growth Cohort — 47% churn before Purchase 3, traffic sources acquiring lower-intent customers

DIRECTIVE

Deploy targeted intervention at Purchase 2 completion

+31.4%

Segment LTV

Brand Activation Broad — producing 242 dropoff sessions at Step 3, intent mismatch between creative and landing experience

DIRECTIVE

Rebuild audience layer excluding non-engaged users from past 30 days

+$74K

Revenue recovered

Chicago market producing 2x LTV index versus spend allocation — $14,886 LTV on only 7.9% of budget

DIRECTIVE

Increase Chicago allocation by 4.2 pts, shift from Austin overspend

+$118K

Projected annual

3 more signals in queue

From Signal to Source.

When a metric shifts, ONYX traces it to its source. Not the surface-level indicator, but the underlying segment, pattern, and root cause. Every signal is followed autonomously across your entire operation through every connected data point until the origin is identified.

The analysis runs continuously, compounding its understanding of your business the longer it operates. Every finding is delivered with the full context and depth behind it.

Performance Signals Real-time shifts

Behavioral Patterns Cohort analysis

Channel Attribution Source mapping

Market Segments Audience intelligence

ONYX Intelligence Engine

Your Team Actionable Directives