The intelligence layer
for modern marketing
ONYX is the intelligence layer between fragmented marketing systems and coordinated execution. Synthesizing marketing and commercial data to help teams prioritize what matters most.
Overview
High-value repeat mix up 9.9 pts over 2 months. The Repurchase Sequence is the primary driver at $7,518 avg customer value; the Seasonal Push is the drag at $1,125. Scale the first, reduce the second, and the portfolio baseline moves with it. See full analysis ▸
Weekly Brief
The Repurchase Sequence produces customers at $7,518 avg LTV 90, 2.45x the portfolio average, on 16% of the monthly budget. A third of its own cohort has gone dormant.
Holds 16% of the $53,000 monthly budget while producing $7,518 avg LTV customers with a 100% repeat purchase rate and zero one-and-done outcomes.
Reallocate toward this campaign and deploy a retention sequence for the 22 dormant repeat buyers before they cross the dormancy threshold.
Segments
San Francisco repeat purchasers hold an estimated $151K in 90-day recoverable revenue at current momentum, yet allocation sits 6.4 pts under their value weight. New York first-time buyers are the first watch: zero orders in 7 days against 12 in the prior 90. See all 8 markets ▸
Ask ONYX
Campaigns
Shift ~15% from the Seasonal Push toward the Repurchase Sequence to align allocation with the highest-value retention channel. +$6,371 avg LTV per shifted conversion.
Cohorts
High Frequency customers represent 53 accounts generating $8,426 avg LTV, and current outreach is not optimized for this profile: it is retaining statistically lower-value customers. Target the fingerprint above as the quality benchmark for every acquisition campaign. View ▸
Forecast
From metrics
to directives.
Weighed against every shift, contextualized to your business, and synthesized into action.
Shift $18K/wk to the repeat-purchaser lookalike layer.
Cohort directive measured +$71K against +$58K projected.
How signal becomes execution.
Each layer is engineered to understand a different dimension of what drives demand. Compounding continuously, resolved into one decision at a time.
Detection
Monitors the full surface of your demand: channels, cohorts, markets, and campaigns. Each movement traced to its cause, then assembled into one unified view.
See it in the Weekly Brief → 02Behavior
Models the patterns of buying behavior across every cohort and channel: cadence, depth, frequency, retention. Composed into a baseline for how demand behaves.
See it in Segments → 03Value
Converts signal and behavior into worth. Every component consolidated into what influences revenue, and why.
See it in Campaigns → 04Ask ONYX
Interactive depth across the entire engine, allowing teams to go beneath the data. Every insight tied back to its source, with what to do and why.
Open Ask ONYX →Autopilot
Execution, native to the engine. Approved directives run automatically through platform APIs, inside guardrails your team defines.
Behind
every directive.
The cause traced, the action sized, the deadline fixed, the return verified. No interpretation. Just execution.
The Why
Built entirely from your numbers: the exact customer segments, campaigns, and timeframe to act. Every directive begins with the reason.
The Action
An order of operations for a single outcome. Each directive connecting revenue back to its source and signal.
The Outcome
Every result measured against its projection and prior performance, then fed back into the engine, each directive compounding from the knowledge gained.
From fragmented data
to execution
One cycle, followed end to end, from the moment your numbers connect to the moment action is taken and verified.
Click each stage to see what your team would see.
Connect. Native connections to the tools in your operation, backfilled with up to 24 months of history. Every identity, order, and touchpoint resolved into one model of your business — learning the benchmarks first: seasonality, volatility, and promo rhythm for every channel and segment.
Understand. Nothing is read in isolation. When a number breaks its baseline, every layer reads the same moment: Detection isolates where, Behavior shows whose patterns are bending, Value prices what it costs. Three reads, converging on one cause.
Blended ROAS broke its expected range on Tuesday. Decomposition isolates 82% of the move to a single ad set: frequency 6.8, CTR down 41% over 9 days.
The audience behind that ad set is your repeat-purchaser seed. Their observed patterns say fatigue here reaches second orders within two buying cycles.
At $8,426 average LTV against a $3,071 portfolio average, the exposure is concentrated in your most valuable customers, not your cheapest clicks.
Direct. Signals become directives: the specific move, the projected return, the owner, and the deadline. They arrive ranked by what they're worth, weighed across everything the model holds at once — timing windows, cohort behavior, funnel structure, and spend.
Compound. Your team executes; ONYX keeps measuring. Every directive is weighed against its own forecast inside a defined window, and the result feeds back into the engine. The next decision is sharper than the last, and the track record lives in your account.
Deploy your
intelligence layer.
Built around your business. Redefining how your team operates.