Built to Change How Teams Understand Their Marketing.
OUR MISSION
Most marketing teams run on the same principle: test. Test the creative. Test the audience. Test the channel. Test the strategy. But testing without understanding why something works or why it doesn't is just deploying budget and hoping for a pattern. The data is widely available — it lives in every tool and dashboard a team touches — but none of it is connected in a way that ties performance back to the decisions that drove it. So teams default to what worked last quarter, what feels right based on experience, or what a framework says they should try next. The decisions get made, but the reasoning behind them is fragmented, incomplete, or absent entirely.
ONYX exists to change that. Our mission is to give marketing teams the why behind every decision they make. A single place where every signal, every pattern, every segment across your entire operation is synthesized into a clear understanding of what's driving performance, what isn't, and why.
FOUNDER
Sky Jones
After spending time working in marketing, one question always seemed to go unanswered: why. The data was widely available, but the reasoning behind every decision was still hypothesized — dependent on what worked last quarter, what a framework suggested, or what felt right based on intuition. The result always felt the same: deploy, test, adjust, and hope the next iteration performs better than the last.
I built ONYX because I saw the gap between decisions and the understanding behind them. The information already exists across every tool a team uses. What was missing was the layer that connects all of it and delivers the decisional clarity a team needs to know exactly what they're doing and why. That's what ONYX is.